eWhisper.net becomes bg Theory.com - And the Big News - Brad Launches a new company to provide Marketing Education to Businesses

July 23, 2008

There have been many changes over the past few months, hence why eWhisper.net has not been updated. However, it’s time to come out of the closet and announce everything.

First off, eWhisper.net blog subscriptions. You should be automatically subscribed to the new blog via some 301 and Feedburner magic; hence why you are able to read this post right now. If for some reason your feedreader does not follow 301s, then you might want to subscribe to the new blog feed here.

Secondly, I have officially resigned from RH Donnelley/LocalLaunch. I wish everyone the best at LocalLaunch. After almost four years of watching the company grow from a startup, go through acquisition, and become part of a public company; it’s been quite a ride. One that I’m glad I was a part of; yet there is always a new journey to be had in the crazy world of internet marketing.

Lastly - what’s next?

One of my passions has been to help other companies to succeed. I enjoy seeing (and sometimes helping) others to grow, thrive, and become experts in the world of marketing. Hence the new business model - providing internet marketing education to businesses.

We’re working to provide these services in a few ways right now; which will grow over time.

In-house PPC & SEO training for staff
In-house workshops where we will work with your company through setup or optimization of PPC campaigns
AdWords Seminars where you can attend a full day session to become more familiar with how to effectively run a Google AdWords campaign

The other challenge many businesses is face is receiving buy-in from executives for your internet marketing efforts. I’ve designed a couple presentations where we will work with executive teams to show them the opportunity, train them on the basics of marketing so they are more informed in making decisions (and hopefully this will help empower the staff).

Search Opportunity Overview for your executives
Learn the Basics of Internet Marketing for executives

I’m also very interested in working with others who provide small conferences, workshops, and training for businesses. Due to conflicts, I’ve had to turn down a plethora of opportunities in the past. Being my own boss again, it’s much easier to quickly size up opportunities, make decisions, and try out new venues for informing businesses on not only the opportunities that exist, but how to take advantage of those opportunities.

Of course, I’m not doing all of this solo. Leslie Clark is joining me at bg Theory. She brings seven years of both traditional and internet marketing experience to the new endeavor; and is playing an integral part in our growth and services.

If you’d like to chat in person, I’ll be speaking at SMX Local this week, SES San Jose in a few weeks, and Pubcon in November.

Otherwise, feel free to send me an email, or use the site’s contact form to get in touch.

Enjoy,
Brad Geddes

Related Information:

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What Should You do When Quality Score Kills Your Keywords? »

Written by Brad Geddes aka eWhisper · Filed Under Blog

Comments

14 Responses to “eWhisper.net becomes bg Theory.com - And the Big News - Brad Launches a new company to provide Marketing Education to Businesses”

Dave Davis on July 23rd, 2008 11:23 pm

Wow. Congratulations Brad!
I have been wondering what was going on with you over the past few months. The way a shortage of quality PPC content throughout the web

Best of luck with your new company. Hopefully I’ll get to say hello at Pubcon in November.
Matt McGee on July 24th, 2008 12:41 am

Congrats, Brad! And congrats, Leslie! I’ve no doubt this will be a success for both of you. See you in San Jose!
Tim on July 24th, 2008 2:06 pm

Congrats!

Glad to see you in the world again.
Connie on July 24th, 2008 4:21 pm

This is fantastic, Brad.

Congrats on the move.

Can’t wait to read more of the blog.
Chris on July 24th, 2008 7:31 pm

Brad,

I can’t wait to see one of your seminars again. Hopefully, we can get you to come into our agency one of these days.

I’m glad to see you’ll be at SES.

Let’s do lunch,
Chris
Andrew K on July 24th, 2008 9:35 pm

Cool Stuff!

Does this mean you will start blogging more?
netmeg on July 25th, 2008 8:16 am

From one Geddes to another - congratulations! Your services are sorely needed.
Jen on July 25th, 2008 8:40 am

Love this idea. We need better net edu.

Best of Luck.
darren on July 25th, 2008 11:00 am

Great move Brad! I have absolutely no doubt you’ll excel (first time I’ve used that word in years for it’s dictionary definition)
Kimberly on July 25th, 2008 11:25 am

Nice move. I’m sure you’ll be successful.
David Szetela on July 25th, 2008 6:59 pm

Smart move, Brad - let’s drink to your success in SJ - I’ll buy!
CK on July 25th, 2008 10:45 pm

Didn’t think you’d ever leavet the LL team.

Good luck on the new endevour.

Cheers.

CK
Jack on July 26th, 2008 8:33 am

Man, you’re really cruising right now. Can’t beilieve you got this much launched in just a few days - looks awesome.

I’m ready for another seminar - when are you coming back to Miami?
Prasanna Mody on August 4th, 2008 3:20 pm

Many, many congratulations Brad. My best wishes for the new endeavor!